Deck created in August 2025
Ledbyher | Bridging Audiences
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Here are key snippets from a marketing deck I designed to boost UK artist Ledbyher's presence in the U.S. My strategy included developing strategic activations, designing her website and merchandise, and more. This project was a blueprint for her successful expansion.
Mockup of a website I designed for her. This includes links to her music, merch, and ticket sales, an RSVP link, as well as links to her socials.
(Above) Self-designed logo for Ledbyher. She loves the color pink and fur hats, so I tried to incorporate that in a Y2K-inspired piece.
(Left) Self-designed merchandise. Merch on the left is inspired by the poem that inspired her name (“The Prelude” by William Woodsworth). The front says “one summer evening…" with Ledbyher on the back.
Merch on the right is a play on the pink elephant paradox, a psychological concept that the more you try to put something out your head, the more likely you are to remember it. The front says “whatever you do, don’t wear this to a Ledbyher show.” The back has a pink elephant and her logo. This idea was inspired by her love of the color pink, her referring to herself as “the elephant,” and knowledge of these concept through my Psychology studies.
